This was a purely fictional assignment, this work is not related to Skeppshult at all.

 

Imagine an old patent for the modern times, that was the assignment. Our starting point was patent 2216936 from 1940; a manual food chopper. We wanted to place our product in the portfolio of Skeppshult (awesome kitchenware!). First we gave our group a name and brand values. We became RUW (dutch for raw). From there I designed our logo and a visual identity for us and the presentation of our material.

And this is the final result; a cast iron food grinder.

Teamwork by: